Privacy policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.garagefloortilecompany.com (the “Site”).
Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
When someone visits https://www.garagefloortilecompany.com/ we collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. We collect this information in a way which does not identify anyone. We do not make any attempt to find out the identities of those visiting our website. We will not associate any data gathered from this site with any personally-identifying information from any source. If we do want to collect personally-identifiable information through our website, we will be upfront about this. We will make it clear when we collect personal information and will explain what we intend to do with it.
Manging Cookies
You can manage/delete cookies as you wish - for details, see aboutcookies.org.
Cookies We Use and Why
Google Analytics is a web analytics service provided by Google, Inc. (“Google”), to help us understand how our web site is used. Information about your use of our website, including your IP address, may be transmitted to Google and stored on their servers. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. More information about cookies installed by Google Analytics can be found here.
Google Adwords -
To measure conversions with Google Adwords a conversion tracking cookie is installed when users click on a Garage Floor Tile Co Ad shown by Google. The conversion tracking cookies expire after 30 days and are not used to identify users. Google uses different cookies for each client of Google Adwords and does not consolidate the cookie information with other data. When clicking on one of our ads and accessing one of our pages with the tracking code (and the cookie has not expired) the conversion is recorded. With the help of the conversion tracking cookie, we can get the total number of conversions and analyze the effectiveness of our ads. You can find more information about Adwords here: https://support.google.com/adwords/topic/3121763?hl=en&ref_topic=3119071
When you click on one of our ads, Google remarketing cookie is installed. This cookie helps us to show ads on other pages that belong to the Google content network. Remarketing cookies expire after 30 days and are not used to obtain personal information.
For more information on remarketing, you can click here: http://www.google.com/ads/innovations/remarketing.html These Cookies are used by the various services of Google: _utma, _utmb, _utmc, _utmz, _ga. Read more here: https://www.google.com/intl/us/policies/privacy
Frequently Garage Floor Tile Company also uses other platforms to develop online advertising campaigns such as Facebook Ads, Linkedin or Adroll. You can see how these platforms are using your cookies and how to disable them here:
Youtube (Google) - These cookies are set by YouTube to track usage of its services and your preferences when playing YouTube videos.
Google Tag Manager
Google Tag Manager is used for tracking which pages an IP address visits and time spent on page. It is also used for tracking activities performed by the IP address, like videos played, forms submitted and navigation on the site. All data are anonymized before sent to Google Analytics, which reports the data tracked by Google Tag Manager.
Google Search Console
Google Search Consoleis used to monitor site performance and sends information about search queries to Google Analytics.
All data are aggregated, and none of the data tracked by Google Tag Manager and Google Search Console, or reported in Google Analytics, is connected to actual users, just IP address.
Elfsight - The Elfsight Cookie Consent widget is used to remember your cookie consent settings when you visit our website a second time.
Snappt (Instagram Widget) - Snapppt uses tracking technology (“cookies”) on the Website, in the Applications, and in the Platforms, including mobile application identifiers and a unique Snapppt user ID to help us recognize you across different Services, to monitor usage and web traffic routing for the Services, and to customize and improve the Services in the Instagram Widget.
Shopify - The Garage Floor Tile Company Website is powered by Shopify. In order for the Garage Floor Tile Company website to function properly, Shopify uses cookies. These cookies are used to remember what's in your shopping cart/checkout, which pages you have visited so that you can navigate the website freely and your preferences such as currency settings, country settings, language settings etc.
Shopify also collects analytical data used to
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
You can view more information about the cookies Shopify installs on your browser here: https://www.shopify.co.uk/legal/cookies
In addition to cookies, we may use web beacons, pixel tags, and other tracking technologies on the Site to help customize the Site and improve your experience. A “web beacon” or “pixel tag” is a tiny object or image embedded in a web page or email. They are used to track the number of users who have visited particular pages and viewed emails, and acquire other statistical data. They collect only a limited set of data, such as a cookie number, time and date of page or email view, and a description of the page or email on which they reside. Web beacons and pixel tags cannot be declined. However, you can limit their use by controlling the cookies that interact with them.
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing you personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Minors
The Site is not intended for individuals under the age of 18.
Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@gftcompany.com or by mail using the details provided below:
Garage Floor Tile Company
[Re: Privacy Compliance Officer]
Ecotile Flooring Ltd, 15 Sedgwick Road, Luton, LU4 9DT, United Kingdom